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Realtor.com Tests Replacing Its Lead-Gen With Opcity, Angering Brokers

Realtor.com Tests Replacing Its Lead-Gen With Opcity, Angering Brokers



Some brokers who rely on realtor.com’s lead generation service are reeling after learning from the company that the service will no longer be offered in their area but instead replaced with one from Opcity, a startup that was acquired by News Corp., the parent company of realtor.com’s operator Move Inc., last year for $210 million.





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