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How to install Facebook Tracking pixel on Shopify store?

How to install Facebook Tracking pixel on Shopify store?



The Facebook ads are a critical part of your marketing campaign especially when you want to drive retargeting traffic to your website.

And Facebook tracking pixel is the first step in gathering data to set up your Facebook PPC campaigns for your marketing funnel. Facebook pixel Shopify site is the way to go.

In this video, we show you how to add a Facebook tracking pixel to your Shopify store.

The Facebook pixel enables you to track customer behavior so you can retarget them with different ads leading them to different marketing funnels.

If you can’t measure it, you can’t improve it.

That is why keeping track of your customer’s behavior on your site is very important because then you will be able to retarget different type of audiences such as Custom Audience, Lookalike audience.

We discuss 5 pages you must be tracking customer behavior on your website because these are the top 5 pages that your target audience will most likely visit.

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How to SPY on Competitors Best Facebook Ads?

Facebook Ad Strategy for Beginners

Facebook Audience Insights Tool: Tutorial

Create Custom Audience

Create Lookalike Audience

Creating Facebook Ads

Creating Facebook Ad Set

Split Test on Facebook Ads

Split Test on Facebook Ad SETS


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41 thoughts on “How to install Facebook Tracking pixel on Shopify store?

  1. Kyle Y

    I did exactly what you said but I got this error

    *ViewContent

    WARNINGS
    This pixel is not paired with any product catalog. Please associate this pixel with a catalog using the Catalog Manager at https://www.facebook.com/products/*

    It still says it is active on my business manager but shows yellow warning on website when i use facebook pixel helper.

    Also for collections it shows active on my business manager but on facebook pixel helper it does not show view content only page view

  2. Giorgio Kilibarda

    Hey there vishal, I was wondering if you could clear something up for me. I made the initate checkout custom conversion and the purchase one with /checkouts/ and /purchases/ or /purchase/ contain urls and i refreshed the pages and my cc stay inactive. :/ where am i going wrong ?

  3. Swift_

    What do you mean by same name as your store for the initiate checkout?? I cannot get the pixel to fire for the IC page?? I’m tried the numbers b4 the /checkout and I’ve tried the /checkouts.. but still not firing??

  4. ivy91ful

    If I'm selling for example a ring and a shirt, will the product pixel show me the data separately for ring and separately for shirt or it will be mixed up? Should I then create different product pixels to track different products? Your video is great and very informative. Thank you

  5. elliot levine

    Hey thanks for the video! One question…. I have my store online and running but the checkout pixel still wont fire. There is still red dot that says no activity yet even when I go to my store and click checkout. Any ideas why?

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