Acquiring and retaining loyal customers are the pillars of any successful business, but the process can often prove more difficult than initially thought, particularly for new brands.
In this guide, you’ll learn how to take your business’ mission and turn it into a desirable brand by connecting with your target audience to foster loyalty and trust.
As the ecommerce market continues to grow, the competition is becoming fierce. The global market is oversaturated with hordes of similar brands in all industries. This makes obtaining a good spot in the marketplace difficult. Before you begin selling products, you have to identify your niche and unique selling points.
Your niche should be extremely specific to your offerings and highly-focused on a relevant demographic.
Your niche should be extremely specific to your offerings and highly-focused on a relevant demographic. “Smaller is bigger in business,” according to Lynda Falkenstein, author of Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out. Don’t waste time trying to sell everything to everyone. Instead, focus on tailoring your offerings to a specific audience.
For example, let’s look at one of the most successful fashion brands out there today: Zara. Zara is not simply a fashion brand because fashion is not a niche, it’s an industry. Fast, affordable fashion for stylish Millenials is Zara’s niche, and the company is successful because it has created a niche for a very unique audience.
Moral of the story: find how your products fit into a specific industry and craft a niche around it.
Your unique selling points (USPs) can help you find or create your own niche. USPs are those special qualities that your brand or products bring to the table. Why would someone choose your product over another? What differentiates your product or brand from the competition? What are you offering that no one else in the market is? Answering these questions can help you pinpoint your niche and define the special qualities that live within your brand.
Examples of USPs:
- Awards or industry distinctions
- Partnerships with organizations or charities
- Social enterprise policies
- Excellent customer service
- Consistent free gifts with purchase
Once you identify your niche, it’s time to research your target market. You should learn their values and interests, how to speak to them and how they think. A good way to do this is with demographic data, whether through Google Analytics, social media or even newsworthy articles. It’s important to fully understand the buying patterns of this specific target market so you can better identify selling opportunities and trends that you can jump on.
By creating 2-4 separate personas, businesses are able to internalize the way potential customers perceive the brand.
Creating personas can be extremely helpful when getting to know your audience. Personas are figurative representations of the business’ target market. By creating 2-4 separate personas, businesses are able to internalize the way potential customers perceive the brand and how the brand can solve problems.
Your messaging also includes the medium of communication. For instance, if you have an older demographic, the best way to reach them may be through banner ads or email marketing. If your target audience is younger, think about reaching out on social media.
Effective messaging clearly communicates your brand and core values. For instance, if you sell natural cosmetics, you should clearly state your commitment to staying natural in all aspects of your business and let customers know this through the content on your website, on your product packaging and even on social media.
Key Information to Include in Each Persona:
- Job Title & Role
- Demographics: Age, Gender, Income, Location, Education, Marital Status
- Goals & Challenges
- How the Brand Can Help
- Persona Values & Fears
- How to Market to Each Persona
Now that you have identified your niche and you know your target audience, it’s time to start combining those ingredients to create compelling graphics that visually define your brand, including a logo and beautiful theme.
Nothing speaks trust like solid branding. If your customers know your brand’s personality and enjoy the products your store delivers, they will refer back to your store time and time again. Strong branding within your site can set the tone, giving the shopper an immediate indication into what kind of industry they are browsing.
The colors and fonts you choose for your brand identity are super important because it’s the first thing your customer sees when they visit your store or shop for your products. Fonts and colors can communicate the look of your brand but they can also convey the feeling of your brand. If blue color can convey trust, while a green color can convey a feeling of peace. Think about what you want to convey to your audience as you select your colors. If you want to learn more about colors and fonts, you can check out our design DIY videos for more detail and information. These videos go over the importance of pairing fonts and matching colors for your brand and website. They’ll really help you understand what types of fonts and colors would be best for your brand.
If your logo is intricate and detailed, it may be hard to use it across multiple platforms, so it’s important to keep it clean and legible.
When you think about brand identity a logo is usually what comes to mind first. You will want to create something that is unique, so that your business can be easily identified. First, you should consider all of the places where you will need to place your logo. If your logo is intricate and detailed, it may be hard to use it across multiple platforms, so it’s important to keep it clean and legible.
Take a look at the following sites that incorporate cohesive branding in their site’s logo, design and products, giving their customers a more engaging shopping experience:
1. Puppy Yummy
Puppy Yummy sells original healthy dog treats and does a great job establishing their voice throughout their website. One thing that really shines on the Puppy Yummy site is their consistent branding displayed on their packaging. The same black and green colors and distressed font that is present on their logo and labeling is used within the site to reiterate the branding that has already been established. Simple touches, like keeping the site more photography-based rather than illustrative, help combine the partnership between product and message. Overall, Puppy Yummy does an excellent job of combining the elements present in their established branding to make a seamless transition onto the interactive medium.
2. Kito 1981
As is the case with most things, less is more, and Kito 1981 demonstrates this well. By keeping the site clean with a white and black palette, sans-serif fonts and bold product and lifestyle photography, the site reflects nothing more than a casual modern style. Their logo takes center stage in the header when paired with a thinner navigation font so a user can easily establish who they are shopping with. Such things as the search function and cart summary are represented by simple icons minimizing the space they would otherwise take up, further defining more whitespace on the site.
3. Love From Venus
Love From Venus’ gold accented color palette mimics the mixture of simplicity and detailed elegance in their jewelry. Using an overall white tone within the site helps the product photography shine, and since the jewelry is essentially what makes up the brand, spotlighting these products is essential. One key aspect to Love From Venus is the consistent tone present in their photographs–the viewer we can easily see that these photographs form a collection and that cohesive feel establishes a solid presence.
Combined with the white, black and gold tones of the site, the viewer is transcended into a luxurious experience that represents the Love from Venus’ jewelry line. By keeping the site design elegant, the user can then trust that the products will reflect the same feeling.
Nothing says equestrian like leather, and Equezon.com uses a lot of it, especially to showcase important elements within the site such as calls to action, navigation, feedback and cart summaries. Paired with a rich navy, the dark brown and and light gray these colors bring a sense of high class masculinity to the site perfectly accenting the brand’s products. Using the same fonts present in the logo the site strengthens the relationship between the already established brand and their new interactive medium. Like the other sites mentioned, Equezon also does an excellent job showcasing photography similar in tone and feel which creates more of a cohesive and trusted shopping experience.
5. Drink Reliant
Drink Reliant does an excellent job setting the mood for their health-conscious water. For starters, the site’s palette is simply varying shades of blue paired with white, which signify clean, healthy hydration. The circles present in their logo are used for illustrative elements throughout the site such as in background textures, navigation, call to action buttons, cart summaries and informative icons on how the product works. These organic shapes are paired with a soft, rounded sans serif friendly font. By omitting out of using photography, the single product is showcased with simple gray, white and blue illustrations that reemphasize their brand. A user never forgets where they are shopping while scrolling down the site because these elements are carried through to every panel. Reliant is a beautiful site in which the design really allows the product to shine.
By omitting out of using photography, the single product is showcased with simple gray, white and blue illustrations that reemphasize their brand.
Take the time to develop your brand standards or work with one of our designers to begin the process of branding your business. Building a cohesive look and feel will create a positive user experience that will keep a customer shopping on your store.
Just like with anything else, a solid foundation will have a lasting effect. To learn more about the ways that design impacts your visitors, and your shopping cart, be sure to visit our Ultimate Field Guide to Ecommerce Conversions.
Good brands facilitate a visual and emotional impact that is inviting to their audience. Your branding should be the thing that initially draws a customer in and will keep them coming back over time. Your brand identity can be displayed in many ways. From your fonts and website color scheme to your mission statement, products and logo. Your brand identity should be unique and apparent, and should showcase who you are as a company to help your audience decide why they should buy from you and not your competitor.
Branding is more than just pretty design. Brands are defined by several factors, including customer’s perception of a business’ reputation, customer service and interaction, product offerings, advertising strategies, and other elements.
Branding is more than just pretty design.
Brand awareness is the extent of a consumer’s knowledge or familiarity of your company. For consumers, brand awareness measures the level of recognition with your product or service. Often aligned with inbound and outbound marketing practices, brand awareness is also one of the more powerful social media marketing strategies.
The best way to think about brand awareness is like knowing where your local laundromat exists. Once you’re aware of a laundromat, you’re more likely to choose that location based on knowledge and recognition alone.
But it’s a difficult process for most companies not named McDonald’s or Nike. Brand awareness should work quickly with spreading your name across the industry and into a household name. But you can’t do this overnight, you have to be strategic about when and where you promote your product or service.
A good place to start is researching your competitors. If you’re starting a business selling a specific product, try googling other businesses that sell the same product to give you an idea of what your competition looks like.
A good place to start is researching your competitors. If you’re starting a business selling a specific product, try googling other businesses that sell the same product to give you an idea of what your competition looks like. Try to research at least three competitors and identify what similar attributes they have and what makes them unique. Take some notes: do they all have similar website color schemes such as using blue backgrounds? Are their fonts all traditional? During the research phase, note down what you feel you should incorporate into your brand identity. What do you like that your competitors have and what do you dislike? This will help you create a unique brand identity as you move forward.
You can also take a look at brands on Facebook to get an idea of how they are talking to their customers and representing their company on social media. One effective and powerful branding approach is to try to stand out from your competitors as much as possible.
When you know what shoppers value, want and need, it’s easier to create messaging that speaks to them. Think about brand voice and tone. How will you speak to your customers? Will you be fun and friendly or professional and educational?
One of the more popular methods of building brand awareness is through user-generated content (UGC). A whitepaper from Bazaarvoice found 84% of millennials say UGC on a brand’s website has at least some influence on their purchasing decisions.
Not only do companies rely on their customers to deliver content, but even more so on social media. In fact, eMarketer explained 65% of 18- to 24-year-olds on social media rely on their social networks to find information about products or services when making a decision.
Before we get too far ahead, let’s take a look at what we’re actually talking about when it comes to UGC and brand awareness.
What Is User-Generated Content?
User-generated content refers to the various forms of content produced by a user, social media follower or fan of a business or brand. This content is typically provided for free by the user and is a contribution from some sort of web property.
UGC can include things like blog posts, online discussion forums, social media mentions or images, videos, wikis, podcasts or any other form of unpaid advertisement. This third-party content can live on your brand’s web properties or on other non-branded sites.
Direct interactions spark social media engagement and lead to some sort of free advertising or brand awareness.
With the rise of social media, brands can easily connect with users through Facebook, Twitter, Instagram and other popular platforms. Those direct interactions spark social media engagement and lead to some sort of free advertising or brand awareness.
How Does UGC Actually Strengthen Brand Awareness?
When it comes down to it, people trust others more than brands. According to a Nielsen report, 92% of consumers trust people they know for brand or product referrals. Not only that, but consumers are four times more likely to make a purchasing decision when referred by a friend.
UGC is a way to build that trust between marketers and consumers. For example, Keds uses a hashtag #fanfriday to share Instagram photos of their loyal customers tagging the brand in their own feed. Not only is this a great way to show appreciation for your customers, but you’re also getting in front of the user’s audience.
In the Instagram example, the user mentioned has an audience of more than 10,000. With their connection, the user is more likely to share posts about your brand in the future. That’s a huge amount of eyes on your brand that you wouldn’t normally have received.
Encourage customers to engage with and talk about your brand, and make them feel important. This will increase buzz and also strengthen customer loyalty. Sure, when starting a business, sales are most important; but a strong brand will keep customers coming back for more. Effective branding will turn a one-time customer into a brand ambassador.
About 81% of customers research a product online before making a purchase.
About 81% of customers research a product online before making a purchase. If you have a solid number of evangelists or influencers recommending your product to others, you will likely see higher sales and a boost in customer retention.
Personal referrals have been crucial marketing tools from the dawn of commerce. Even today, 90% of consumers are more likely to buy a product from a brand recommended by a friend.
Word-of-mouth marketing is no new kid on the block, but it has been somewhat revolutionized by the advent of social media brand ambassadors. Subsequently, it is more important than ever for brands to harness the power of word-of-mouth marketing by leveraging social channels in order to engage with customers, realize the value of long-term customer relationships and boost ROI.
Brands are growing increasingly aware of the potential their customers’ social actions have to generate brand virality and showcase a positive persona of the brand through social channels.
79% of people say that their primary reason for liking a company’s Facebook page is to get discounts.
79% of people say that their primary reason for liking a company’s Facebook page is to get discounts. Ideally you should have a loyalty program in place that focuses on engaging your customer at every touch point and awarding them points for every social action taken. These actions can be likes, posts, comments, signing up for your email newsletter and more. This 360-degree approach is guaranteed to make customers feel more connected to your brand, and may up their average spend by 20% — 40%. Awarding loyalty points gives your customers a great reason to be a brand ambassador for you and can potentially boost customer lifetime value (CLV) by up to five times.
Each new visitor to your site is a possible future ambassador for your brand.
Establishing brand awareness is on the minds of most businesses. Getting in front of your audience and having your voice heard in your industry is critical to your brand. This is why so many take their marketing talents to social media.
And this is a popular move for marketers because of the vast potential reach social media brings to your brand. While using social media to increase brand awareness is nothing new, marketers still struggle to get content to resonate. Social media is a great tool to get people acquainted and familiar with your business. Shares, retweets, comments and mentions all help you build a long-term relationship with your customers.
Shares, retweets, comments and mentions all help you build a long-term relationship with your customers.
Effectively Use Hashtags
Hashtags are a great way to spread the word about your company and increase your visibility. UGC-specific hashtags are perfect for marketers because they’re typically actionable. Branded hashtags like #MyBeautyMySay from Dove are powerful because it drives emotion.
This gets other users to incorporate the hashtag within their own stories or experiences being judged as an athletic woman. Dove shows us they strongly believe in empowering women, which makes the brand trustworthy, relatable and engaging.
Hold Social Media Contests
Social media networks like Instagram are ideal for holding contests. Here you can ask users to share your branded hashtag or tag you with their content relating to the contest. This is a simple and fun way to get more eyes on your brand. It also gives your new customers a chance to interact.
Remember: it should be simple, fun and pleasurable to share to other networks.
Before you hold a contest, make sure you check the social network’s terms and regulations beforehand. And remember: it should be simple, fun and pleasurable to share to other networks.
Have a Plan for Each Social Network
Each social media channel is different. The content that resonates between the major networks changes as well. It’s smart to align your target audience with the different social media demographics.
Benefits of User-Generated Content on Social Media
Rewarding consumers for taking the time to advocate your brand via social media is an excellent way to keep them motivated and encourage future interaction, including purchases. According to one survey, 52% of respondents had discovered a new retail product on Facebook, so you can just imagine the capacity promoting rewards on social has to grow your consumer base. Ideally, you want your incentive to capture the consumer without them having to leave your website.Luckily there are several perks to using UGC on social media instead of just getting in front of more people. Some of the more beneficial reasons to add UGC to your social networks include:
- Stronger SEO Value: Even on social media you can build up your SEO value. The more shared content, search visibility, targeted keywords and links coming to your site, the more likely you are to see higher organic traffic. Content from other sources pointing back to your site gives search engines more to index and associate with your brand. Free backlinks to your site can have more of a payoff than you think.
- Higher Engagement: UGC continues to prove worthy when it comes to engagement. A comScore report showed a 28% spike in brand engagements when consumers had access to UGC product videos and professional content. Again, there are various forms of UGC, which is why it pays to have social media analytics tools that can track engagement across your major social networks.
- More Satisfied Customers: When customers can reach out, engage and have open discussions about your products or services, you build trust. When consumers trust your brand, you’re likely to get more personal recommendations and happy customers. An Advisor Impact study showed 83% of satisfied customers are inclined to share the brand with others.
Get Started on Social Media UGC
You can’t give up on social media because you haven’t seen the ideal response or interactions. In fact, if you’re struggling with making your brand visible on social media, this is the time to refigure your strategy.
Adding UGC is one the more successful methods for marketers to increase brand awareness. And using this content on social media is a great way to let your brand grow. Brand awareness is all about visibility. Use social media to your advantage and implement these tips to get out to the millions of users who still haven’t heard of you.
You should implement strategies to transform a customer’s post-purchase delight into viral word-of-mouth recommendations.
Completing a purchase is typically a gratifying moment for your website visitor, making it an ideal time for brands to engage. You should implement strategies to transform a customer’s post-purchase delight into viral word-of-mouth recommendations by encouraging them to share their purchases via social channels. Taking action to leverage the moment after purchase has the potential to increase your brand’s presence on an exponential (viral) scale and generate a flood of quality referral traffic your site. Remember: each new visitor to your site is a possible future ambassador for your brand.
Craft a well-told story around your product to make customers feel like they have an insight into your brand.
The power of product stories lies in their capacity to create loads of positive social buzz around a specific product. Craft a well-told story around your product to make customers feel like they have an insight into your brand. By tapping into customer sentiment after purchase and intriguing them with a product story, you can make it easy and fun for your customers to share what they love best about your brand. In turn, the “social proof” they provide can influence other customers to also purchase this same product and add their own stories.
The novel nature of product stories has made them extremely popular, and brands are increasingly tapping into their potential to maximize visibility on social media, boost SEO rankings and increase customer conversion rates.
Brands that are not tapping into the power of word-of-mouth marketing and coupling it with a solid social media strategy are losing out and being left behind. The success of ecommerce merchants can’t be separated from the quality of their relationships with consumers, who can either remain just site visitors or become their biggest social media brand ambassadors.
Enhancing Social Images
Are you filled with envy because you wish you could take killer pictures like the ones you see on your social media feeds? Truth is, you don’t have to be a graphic designer or a professional photographer to create cool images like your favorite blogger.
You don’t have to be a graphic designer or a professional photographer to create cool images.
The images and content featured on your social media profile are not only a direct reflection of your brand, but they can also be a good indicator of the quality of your offerings. You want to make sure that you are delivering a strong brand message, and nothing helps this more than having high-quality profile images.
1. Profile Pictures
It’s almost always considered a best practice for your business profile’s main picture to feature your logo. Make sure that your logo is clear and easy to read, and avoid using any type of design or images on or behind the logo itself. Having logos as profile picture tends to give businesses (especially startups) more credibility. It’s an easy way for people to identify your business as such, and differentiate it from personal profiles or even spam.
2. Cover Photos and Headers
Cover photos offer a great opportunity to show on a broader level what your business is about. Since they are the biggest images (literally, dimension-wise) featured on your profiles, they can be the most distracting item for a viewer. For this reason, it is very important to use an eye-catching image that will portray the core message of your brand. To ensure better quality and simplicity, avoid using text or any type of graphics on the image. The only occasion where it’s OK to use text or clean graphics on the cover photo/header would be to promote a particular event or sale. Other than that, avoid it as much as possible.
Both profile and cover pictures should be changed periodically, especially with the change of seasons, holidays, new merchandise arrivals and special events. If you’ve had the same profile images for over two months, now is a good time to upload new ones. Keep in mind that for stronger branding, it is important to be consistent and show cohesiveness throughout your profiles. This means that if you change the cover photo on Facebook, make sure that you also change the image for Twitter and that they are both the same image.
Another thing to keep in mind when creating high-quality profile images is to always take into consideration each social media channel’s most current sizing and formatting requirements. These factors always play an important role in affecting the quality of images. Sprout’s Always Up-To-Date Social Media Image Sizes Cheat Sheet is an easy way to find out if you are using the right image dimensions and Pic Resize is a great tool to resize any images you might have. The last thing you want is for a good image to look overstretched or tiny!
First, you should create a content schedule. Just like it sounds, a content schedule is basically all of the content you plan to feature throughout a period of time, organized into a document of your choice. It’s just like taking notes in college: everybody has a different style of doing it. If you aren’t sure how to go about creating one, here’s a great resource that provides templates for you to download. Organizing your content not only helps you plan a strategy, but also enables you to be consistent in posting.
Here are eight principles of creative you may want to follow:
1. Use simplicity. Simple is the new beautiful. Long gone are the days of tacky advertisements. When taking pictures of your merchandise, keep things crisp. Don’t be afraid to feature a single item on a plain and well-lit background, like Hieleven demonstrates here.
2. Contrast colors. Make sure to use contrasting colors in all of your images, like Jane Ko does. Doing this makes it easy for the eyes to navigate through a picture and focus attention on particular items.
3. Craft a good story. The most successful brands are the ones that craft a lifestyle concept around the message they’re trying to deliver. This gives people something they can emotionally relate to. With a little bit of grace, narration and artistic value, you can use images to tell your brand’s story. Refrain from only posting images about your services or products. Think on a larger level, and identify other things that relate to your business, like Beardbrand does on their Instagram.
4. Adopt an overall theme. Creating an overall theme for your images can provide consistency and help reinforce your brand identity. It can also make it easier for people to quickly familiarize themselves with your brand. You can create an overall theme for your images in many different ways. For example, some people use the same photo filter, while others use a particular angle or color for all of their images. Nectar and Stone does a great job of this in their feed.
5. Use strong symmetry, focal points and balance of objects. When photographing various items, for strong symmetry try to use the rule of thirds. Doing this will help to place focus on particular items and balance objects. This is especially good to remember when photographing multiple products. Check out The Pink Diary for some good examples.
6. Include people in your images. Nothing inflicts more emotional appeal than images of people. For example, even if you’re just photographing a cup of coffee, add some life to the image and photograph a hand holding the cup, like Alfred Coffee did. This adds a certain relatability and will be perceived more warmly than if it was just a shot of the cup itself.
7. Take action shots. Another way to grab attention and inflict emotion is through action shots. For example, if your business sells cake mixes, take a picture of someone that’s in the process of combining the ingredients or baking a cake. Yeti combines both a lifestyle image and an action shot in their snap above.
8. Mix it up. Use different styles of photography or content. For example, experiment by using different picture layouts (such as a flat lay) or integrating video into your feed. It will make things more entertaining and drive higher levels of engagement with your target group! Scope Refinery29 for some great inspiration here.
What happens if you don’t have the resources to make your pictures high quality, or if you’re unable to shoot your own images? Not to worry: the internet is inundated with free resources. Below is a graphic featuring some of our absolute favorite (and free) mobile apps for editing pictures, programs for creating graphics/flyers/quotes and sites that offer free stock photos.
Instagram, the photo-sharing social media channel, has become an integral part of almost every smart-phone-owning individual’s life. To date, Instagram boasts more than 600 million Instagrammers worldwide. Ecommerce stores are quickly capitalizing on this by launching their own Instagram business profiles. By carefully curating snapshots of an overall brand aesthetic and products, an online business is able to build a fan base of followers that can drive serious traffic and eventually revenue to any ecommerce website!
However, one major drawback of the popular social network actually hinders traffic from a post to a particular page on your store. Instagram only allows ONE clickable link on an entire profile — found in your account’s bio for unverified or non-enterprise accounts. No other clickable links are allowed either in captions or in comments. As a brand or influencer, this can be especially frustrating if you want to highlight different products on different posts and direct traffic to the appropriate pages. You want potential customers to find the exact products that have sparked their interest on your Instagram feed without having to click through a series of different pages on your website.
So, how can brands, customers and influencers easily intersect on Instagram? LIKEtoKNOW.it has become the industry leader.
Depending on the network, your strategy could change per age, gender, location, social status or interests. Before you start, outline you target audiences. Once you know who you’re targeting, apply those findings to the demographics related to each social network.
What is LIKEtoKNOW.it?
LIKEtoKNOW.it is a social shopping service that creates custom affiliate “shoppable” links to specific product pages on various ecommerce sites. Essentially, it makes shopping on Instagram and other social networks a whole lot easier by providing detailed where-to-shop information.
How does it work for Instagram users and potential customers?
A potential customer can sign up for free by downloading the LIKEtoKNOW.it app. They’ll sign into their Instagram account; authorize the LIKEtoKNOW.it app to sync with their Instagram account, and get to “liking.” When a user likes a post on Instagram with any LIKEtoKNOW.it link, they’ll receive an email or app update (users can customize their preference) complete with shopping details and direct purchasing links for the products posted in the photo.
LIKEtoKNOW.it has recently expanded its app capabilities by allowing users to screenshot an image and receive the same shopping details if they would rather not like a particular post.
How does it work for brands?
In order for a brand to utilize LIKEtoKNOW.it they must apply via the parent company, rewardStyle website. Currently boasting a partnership with over 1 million companies, rewardStyle will facilitate the interaction between your brand and relevant influencers to create original content promoting your products. By becoming a rewardStyle brand, you’re able tap into a well-established influencer marketspace with a flat-fee campaign that best suits your branding needs.
Why would a brand use LIKEtoKNOW.it?
- $1.6 billion in sales to their retail partners since 2011
- 75% of consumers are between the ages 18-34
- more than 2.3 million followers on @LIKEtoKNOW.it
Why would an influencer or blogger use it?
Simply put, content creators can make money off these affiliate links. They’re motivated to create strong, sharable and likeable posts to present to their followers because they’ll receive a portion of each sale. For every purchase completed from a “like to know it” link, they receive a small percentage at no additional charge to the consumer.
Why would an Instagram user or potential customer use the service?
Instagram users can easily keep track of items they’d like to purchase. Influencers are dubbed so because of their unique ability to amass followers that will be influenced by their particular fashion sense or lifestyle choices, including the types of product they use. Customers want to be able to purchase an exact item as seen on an influencer without having to spend hours online searching for it. A customer can easily shop a feed within seconds if they’ve enabled LIKEtoKNOW.it.
Is my business ideal for LIKEtoKNOW.it?
Emerging technology has really changed the fashion and lifestyle landscape tremendously. Smaller, more localized brands have been able to compete head-to-head with big labels through social media in ways that they weren’t able to before. Consumer behavior has also changed with more and more shopping completed via mobile instead of more traditional desktop or in-store methods.
Because of LIKEtoKNOW.it’s blogger origins certain industries do tend to work better with this influencer model like fashion, apparel, accessories, home decor and fitness brands. If you have an audience that does tend to be younger and sell products that align with these types of industries, influence marketing might be an option for you. If you’re considering investing into a LIKEtoKNOW.it campaign, ask yourself whether your brand and products can be seamlessly utilized by bloggers to create content.
Building a strong customer base isn’t easy, but it’s never been more within your reach. By first setting yourself apart from the competition to identify your niche strengths, you’ll be able to create specific customer personas that will help you carefully target your marketing efforts without wasting valuable dollars.