Think about your typical work day. Which activities drain you? Which energize you? And which do you wish you were doing more of?
Asking these questions changed Trevor Mauch’s life for the better. In this episode, he guides us through an exercise that can help you do the same!
For Trevor, it all began after a scary wake-up call. It wasn’t that his software company wasn’t doing well. In fact, Carrot—which builds high-converting websites for real estate investors and agents—recently landed on Inc.’s list of fastest-growing companies. Trevor even had enough cash to buy the domain name Carrot.com for a jaw-dropping sum (you’ll learn just how much).
Instead, the wake-up call was a near tragedy brought on by his hardcore “hustle and grind” mentality. At that moment, Trevor realized that working nights and weekends wasn’t sustainable. It also wasn’t helping the company, because that routine wasn’t allowing him to grow as a leader.
Today, Trevor reveals the system you can use to delegate tasks that drain your energy—even if you’re great at them! He also drops some great tips for how to rank higher in Google and how creating local “content with context” can help you beat out bigger, better-funded competitors. And he also reflects on how building a strong, clearly defined brand has helped attract some of his most valuable team members.
The result is an episode that’s part motivational speech, part marketing masterclass. So download, subscribe, and leave us a rating and review if you enjoy it!
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In This Episode We Cover:
- How Trevor started his journey to entrepreneurship
- Building a valuable asset that matters
- Predictable, consistent finances
- Focus on unique abilities
- Singular focus on the big thing
- Why he thinks building a company around your passion is a path to potential failure
- The Energy Audit
- How to build a strong brand
- Importance of having a great team
- Practical tips for ranking on Google
- The domain name story
- And SO much more!
Links from the Show
Books Mentioned in this Show
- “Energy is the key.” (Tweet This!)
- “We have glorified the ‘hustle and grind’ thinking it’s a perpetual lifestyle when it can’t be.” (Tweet This!)
- “The business doesn’t have to be your passion, it should fuel your passion.” (Tweet This!)