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Is asking customers why they left a cart at the checkout a good idea? : ecommerce

Is asking customers why they left a cart at the checkout a good idea? : ecommerce


We are streetwear brand. At the time I’m writing though, we have had £900 in sales in 30 days while we lost £1.680 out carts left at the checkout. I believe the pricing is not an issue as we have done some testing to get us to an ideal price point for the customers. We though people didn’t want to pay for shipping so we offered free shipping and that helped a little. Now, I was thinking about emailing all the abandoned cart with a quick survey monkey to figure out exactly what the reason for the abandoned cart is. Is that a good idea or we shouldn’t be that straightforward?



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