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New Books–May 2019

New Books–May 2019


NAR members and Association staff can borrow up to six electronic books, digital audios and/or videos at no cost, through the Virtual Library eBooks Collection. Members can also borrow up to three books for 30 days from the Library Catalog for a nominal fee of $10. Call NAR Member Support at 800.874.6500 for assistance.

Blue Ocean Strategy by W. Chan Kim

Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.

Rehumanize Your Business by Ethan Beute and Stephen Pacinelli

Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages.

The Altman Close by Josh Altman

Josh breaks down the art of real estate into three simple parts. First, he’ll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal.

Running Is My Therapy by Scott Douglas and Alison Mariella Desir

There’s no other book like this. Longtime running writer Scott Douglas marshals expert advice (especially his own, cultivated from more than 110,000 miles of personal experience), and a growing body of scientific research to show how running can make us happier.

Making Meetings Matter by James Ware

This book is all about reinventing the business meeting. It offers advice and guidance for streamlining and strengthening all kinds of corporate conversations; but it focuses where it should, on the formal meetings that fill up over 50 percent of most managers’ calendars.

Anne-Marie Siudzinski

Anne-Marie Siudzinski MS, AWHD, e-Pro®, Green, RSPS, SRES, is a senior information specialist for member support at the National Association of REALTORS®.

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