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Call-to-action buttons on landing page and sharing direct links : ecommerce

Call-to-action buttons on landing page and sharing direct links : ecommerce


Hi everyone,

We’re a small group based in Toronto, Canada (go Raptors!), and we’ve recently launched our website taking pre-orders and are still learning the basics of web design for marketing purposes.

We have few CTAs for pre-order throughout the landing page but was wonder if it’s enough to grab the attention of the audience. We’ve been trying to place it every 2-3 subsections on the page as well as at the very last subsection. Are there any other CTAs we should add to allow the audience to focus more on the products themselves? Also, we were debating if the email subscription CTA is a distraction from the shopping area and if we should remove it.

Another question we were pondering is, is it a better idea to provide links directly to the shop or to the landing page? Our idea was that the audience would probably want more info on our new product before shopping so we have been providing the homepage links to blog posts/PMs (for people interested) instead of the shop link.

Thank you for taking the time to read through and thank you for your help! 🙂

Website in question: https://nionics.com



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