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How the World’s ‘Dumbest’ E-commerce Idea Became A Viral Global Hit. The Story of Potato Parcel, a service that mailed messages written……on potatoes : ecommerce

How the World’s ‘Dumbest’ E-commerce Idea Became A Viral Global Hit. The Story of Potato Parcel, a service that mailed messages written……on potatoes : ecommerce


Seen a lot of e-guide recommendations in this sub, and thought I would toss in a personal recommendation.

The Potato Playbook gives users the entire story of ideation to creation to promotion of PotatoParcel, a service that sent anonymous messages and images to unsuspecting victims on potatoes.

In a matter of months they ended up on Shark Tank, CNBC, Good Morning America, the Ellen Show, and seen by millions online generating close to $215K in the first year.

The book is pretty silly and light hearted, but covers a lot of good topics for:

  • Profit & conversion focused e-commerce site

  • Creating a social -> share -> sales loop funnel

  • How to get media attention and vitality to your product or service

  • Insights and strategies for scaling a business to its maximum potential

**Link for the lazy to the Potato Playbook e-course guide



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