Seen a lot of e-guide recommendations in this sub, and thought I would toss in a personal recommendation.
The Potato Playbook gives users the entire story of ideation to creation to promotion of PotatoParcel, a service that sent anonymous messages and images to unsuspecting victims on potatoes.
In a matter of months they ended up on Shark Tank, CNBC, Good Morning America, the Ellen Show, and seen by millions online generating close to $215K in the first year.
The book is pretty silly and light hearted, but covers a lot of good topics for:
Profit & conversion focused e-commerce site
Creating a social -> share -> sales loop funnel
How to get media attention and vitality to your product or service
Insights and strategies for scaling a business to its maximum potential