I started a one product store yesterday. I’ve had 70 visitors yet only 2 sales! The conversion rate is 2.86%. The first customer bought three and the second customer bought two.
I’ve spent $44.52 on Facebook ads for these sales. I have an average CPM of $10.60 and Cost per link click of $0.85, and CPC all of $0.50.
Since yesterday I’ve made, in my rookie opinion, significant changes to my website and my ads. I downloaded the app hotjar and in the heat map it says 75% of the visitors on my product page read the entire description and reviews.
Only 4 people have reached checkout.
I feel like idk who to target to improve my traffic numbers.
Any help is much appreciated.
Thank you 🙏🏾