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I started my first dropshipping store, could you please help me understand the numbers better? : ecommerce

I started my first dropshipping store, could you please help me understand the numbers better? : ecommerce


I started a one product store yesterday. I’ve had 70 visitors yet only 2 sales! The conversion rate is 2.86%. The first customer bought three and the second customer bought two.

I’ve spent $44.52 on Facebook ads for these sales. I have an average CPM of $10.60 and Cost per link click of $0.85, and CPC all of $0.50.

Since yesterday I’ve made, in my rookie opinion, significant changes to my website and my ads. I downloaded the app hotjar and in the heat map it says 75% of the visitors on my product page read the entire description and reviews.

Only 4 people have reached checkout.

I feel like idk who to target to improve my traffic numbers.

Any help is much appreciated.

Thank you 🙏🏾



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