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Bolster

Physical Stores Can Bolster Online Sales, for a Price

Opening a physical store was an anathema for early-day, pure-play ecommerce merchants. Why take on the financial burden of leases, construction costs, and staff? But the ecommerce landscape has changed. Brick-and-mortar retailers are now omnichannel. They have endured through a combination of fewer stores and tightly integrated digital offerings, such as buy online and pick-up.

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