ASOS, ProFlowers, Apple, Microsoft and other brands with an online presence and stock use Google Ads, and their ads are a paradigm to be followed by other e-commerce stores. Mountain View’s search engine advertising platform is a great ally of companies. But what happens when the design and content of the ad are not adequate?.
Online shopping has steadily grown over the past few years and is expected to reach 17.5% of retail sales by 2021. This means there’s potential for more customers, more conversions, and more online traffic. What’s not to love? Source: Statista In order to take full advantage of the rise in online shopping (and all the.
Smart entrepreneurs running a thriving business know there’s always more they can do to make that business grow. One way of taking things to the next level is by finding an alternate stream of income. That doesn’t mean starting a second business, but finding ways to complement and grow the business you have by offering.
Your FAQ page isn’t just there to address common questions about your business. That’s only part of it. An FAQ section done right can be an effective addition to your website that serves several functions, from: Alleviating purchasing anxieties that your product page copy doesn’t directly address. Relieving some of the burden on customer support.
Situation analysis is the process of looking at various aspects of your business, customers, and overall market in order to better understand the capabilities and weaknesses of your business. It’s similar to a health checkup for your business – by identifying what’s working well and what isn’t, you’ll be able to make more informed marketing.
Competition is the natural order in business, especially for ecommerce brands where it’s not just your local competitors that you need to worry about. Customers are overwhelmed with options, and they want to quickly understand what makes one product or brand different than another. Knowing the right way to position yourself and your products can.
A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy. However, entrepreneurs and marketers alike are susceptible to a very common.
Dollar for dollar, email marketing is one of the most effective channels at your disposal for making sales and generating repeat customers. Email is the backbone of customer retention, and a highly effective channel for connecting with your customers even after they’ve left your website. A welcome email is one of the more important types of emails you’ll send to.
Product descriptions can make or break a sale. While they can be easy to overlook, choosing the right set of words, lingo, or images to include on your product page can compel even the most skeptical of customers to make a purchase. Here’s a look at some great product description examples (and why we love.