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Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. And a faulty analysis of Analytics data can lead merchants to the wrong actions. In this post, I’ll address common mistakes from ecommerce merchants in installing Google Analytics and analyzing its data. Installation Mistakes Missing Google.
Do you know about all the advantages of Rich Snippets and the visibility they can bring to your online store? These Google features, although not widely used by many eCommerce sites, may help set your product pages apart from the competition. And this is exactly what everyone who has an online business wants: to differentiate.