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In its 2018 Economic Impact Report, Google shared its conservative estimate that “for every $1 spent on Google Ads, a business makes $8 in profit from Google Ads and Search.” In particular, retailers are jumping on Google Shopping—a feature of Google Ads made especially for selling physical products. Google Shopping continues to represent a growth.
ASOS, ProFlowers, Apple, Microsoft and other brands with an online presence and stock use Google Ads, and their ads are a paradigm to be followed by other e-commerce stores. Mountain View’s search engine advertising platform is a great ally of companies. But what happens when the design and content of the ad are not adequate?.