Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and.
E-commerce is living its best years and also its period of greater internal competition. Perhaps the toughest battle will be fought by retailers. The conversion rate (the percentage of users who carry out an action within a website) is one of the most important metrics for this market. How to increase the conversion rate in.
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Showing variants in product images — such as bath towels — can lessen the demand for a single color or version, and thus reduce its out-of-stock risk. A recent study by Coresight Research revealed that 40 percent of U.S. non-grocery sales are sold at a discount, representing roughly $395 billion in lost revenue, or 12.
Every eCommerce business is fiercely competing to get a potential customer’s attention, which makes it tough to gain a competitive advantage. Most sellers seem to have decent products and messages, and are advertising on the right channels … so how can a business owner compete? Conversion rate optimization or CRO just might be the answer.