Google Analytics: Common Mistakes from Ecommerce Merchants

Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. And a faulty analysis of Analytics data can lead merchants to the wrong actions. In this post, I’ll address common mistakes from ecommerce merchants in installing Google Analytics and analyzing its data. Installation Mistakes Missing Google.


Retailers’ Most Common Cloud Mistakes and How to Avoid Them | Cloud Computing

It’s easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster return on investment can usually be realized. The most lauded benefits of all, however, are.

The Biggest Customer Service Mistakes Brands Make on Social Media – and Other News

Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape.   Oracle CX Social Content: .@OracleCommerce Cloud supports visual search to enable shoppers to quickly find products without having to describe them Announcing @OracleServCloud #19BRelease, bringing exciting product improvements! #OSvC #OSVCexperts #OOW19 #content was designed to make your life.

Common B2B Mistakes, Part 3: Shopping Carts, Order Management

B2B ecommerce merchants can sometimes make the shopping cart process difficult for their customers. Examples include not allowing saved carts, single-product punch back, and limited payment methods. This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. It follows from my 10 years of consulting with B2B.

Common B2B Mistakes, Part 2: User Management, Customer Service

Common B2B ecommerce mistakes involving customer service include the inability of a merchant’s personnel to replicate the experience of buyers. For 10 years I have consulted with B2B ecommerce companies worldwide. I have assisted in the setup of new B2B sites, in optimizing existing B2B sites, and with ongoing support for B2B sites. This post.