Google Analytics provides impactful data that can help ecommerce merchants. But installed incorrectly, Google Analytics can produce inaccurate reporting. And a faulty analysis of Analytics data can lead merchants to the wrong actions. In this post, I’ll address common mistakes from ecommerce merchants in installing Google Analytics and analyzing its data. Installation Mistakes Missing Google.
B2B merchants often have limitations on shipping and return options, which can cause buyers to look elsewhere for goods. I have consulted with B2B ecommerce companies worldwide for 10 years. I have assisted in the setup of new B2B sites and with ongoing support. This post is the fourth in a series in which I.
The amount of data we produce each day is truly mind-blowing. It’s hard to stand out with your content when there are 2.5 quintillion bytes of data created every day. Creating top quality content is an integral part of achieving success with content marketing. After all, if what you’re creating doesn’t add any value to.
It’s easy to understand why so many retail organizations have moved their infrastructure to the cloud. Cloud-based architecture allows provisioning nearly infinite compute instances on-demand in minutes. There is no need for upfront licensing or infrastructure costs, meaning a faster return on investment can usually be realized. The most lauded benefits of all, however, are.
Companies often pump in thousands of dollars into their marketing efforts only to see them go down the drain. Why is it so? It seems that issues related to landing pages are the most to blame. In fact, 75% suffer from issues in finding suitable expertise to optimize their landing pages. Can you believe that.
Enjoy our weekly roundup of top news stories across the Customer Experience (CX) landscape. Oracle CX Social Content: .@OracleCommerce Cloud supports visual search to enable shoppers to quickly find products without having to describe them http://ora.cl/6b3oP Announcing @OracleServCloud #19BRelease, bringing exciting product improvements! http://ora.cl/vU1x3 #OSvC #OSVCexperts #OOW19 #content was designed to make your life.
Did you know that up to 97% of e-commerce fails, according to Key Person of Influence data? Other studies are more optimistic, lowering this percentage to 80%: 8 out of 10 online stores fail, still a very discouraging figure! The good news, however, is that the failure of the majority can inspire and contribute to.
One of the main flaws in email marketing is thinking that this type of practice does not bring any benefit – let’s put this error first, considering the number of e-commerce that reject mailing as a sales channel. According to Imagination Publishing, email is the third most influential source of information for B2B audiences. This.
B2B ecommerce merchants can sometimes make the shopping cart process difficult for their customers. Examples include not allowing saved carts, single-product punch back, and limited payment methods. This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. It follows from my 10 years of consulting with B2B.
Common B2B ecommerce mistakes involving customer service include the inability of a merchant’s personnel to replicate the experience of buyers. For 10 years I have consulted with B2B ecommerce companies worldwide. I have assisted in the setup of new B2B sites, in optimizing existing B2B sites, and with ongoing support for B2B sites. This post.