Improving mobile performance is a priority for most ecommerce executives, who often obsess over conversion metrics that are typically lower than desktop. But the comparison is not entirely valid. Mobile visitors have different goals. Instead of comparing to desktop activity, merchants should optimize for what mobile visitors are trying to achieve. In this post, I’ll.
Do you enjoy grocery shopping? Some shoppers love walking up and down the aisles, seeing what’s new, looking for what’s on sale, and getting new ideas. They often pick up things that weren’t on their list. However, while many shoppers love that experience, others don’t. They would rather run in and out as quickly as.
In its 2018 Economic Impact Report, Google shared its conservative estimate that “for every $1 spent on Google Ads, a business makes $8 in profit from Google Ads and Search.” In particular, retailers are jumping on Google Shopping—a feature of Google Ads made especially for selling physical products. Google Shopping continues to represent a growth.
There are many trends in mobile shopping that are shaking electronic commerce. The boom in voice search purchases, the use of live chats and messaging applications or augmented reality will be decisive in 2019 and 2020. Did you know that almost 8 out of 10 mobile users (79%) have made some kind of purchase through.
B2B ecommerce merchants can sometimes make the shopping cart process difficult for their customers. Examples include not allowing saved carts, single-product punch back, and limited payment methods. This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. It follows from my 10 years of consulting with B2B.
People like to try things out before they buy them, and that desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. “Interactive 3D product experiences provide.
Apriva this week announced partnerships with AveriGo and Vagabond to offer innovative mobile shopping and payment solutions. Apriva offers an adaptive platform for secure mobile communications and omnichannel payments. Both its new partners are in the vending and F&B service industries. AveriGo offers the Averiware business platform — a cloud-based suite of software solutions ranging.
Although Google Shopping has a long way to go and is nothing new to e-commerce stores, some of them still do not know the power of this platform. Originally launched as Froogle (debatable word game with ‘frugal’), this platform changed its name to Google Product Search in 2007 and then to Google Shopping when it.